The name was not chosen randomly. Through their experience, they soon discovered that it is impossible for many entrepreneurs to automate their entire workflow based on custom software. Due to the scarcity of developers on the labor market and the relatively high development costs, alternatives have been found to optimize processes and quickly validate new propositions. 

A new discipline emerged to deal with this problem; codeless, also known as no-code or low-code. By using existing software tools and connecting them seamlessly, it is possible to run complete business models more efficiently. This applies to existing companies and to concepts that have yet to be validated.